Instagram Marketing 2021: The 10 Key Ideas & Tools For You

August 18, 2021

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In the recent past, Instagram has emerged as a powerful social platform that engages more than 1 billion users monthly.

Not only does it give your post a boost, but it also helps you outreach your footprints into the vast majority of Instagram users.

Having recognized this, marketers have strategically planned their way to Instagram to enhance their visibility and engagement with the users. They have started leveraging the platform to exhibit their products and services and get into the feed of thousands of people at one time.

Fast-forward to 2021, this Instagram marketing has superseded all the marketing platforms that brands use. Brands have marked their presence on the platform but are still lacking in planning their strategies.

Therefore, we have created this blog to help you with the ideas and tools that you can leverage for your Instagram Marketing.

Table of Contents

Key Ideas For Instagram Marketing 2021

1. Define your goals and targeted audience

The first and the foremost thing is to determine your brand’s goals and why you are even building our social media presence.

Instagram marketing defines different objectives for different brands. As a marketer, you might just want to create awareness through Instagram, or generate more leads, or increase sales or anything.

All that is important that you should have clearly defined goals and a well-specified audience base to target. Once you know who your audiences are, it would be extremely easy to strategize your Instagram marketing plan.

2. Create Awareness With Powerful Instagram Ads

Ads on Instagram have become a common phenomenon these days. You might see various Instagram ads while scrolling your feed.

The visibility range of these ads depends upon the pricing and plan of the ads.

These ads play an important role in increasing your brand’s visibility and creating and expanding awareness for your products and services.

3. Run a Branded Hashtag Campaign

Contests on Instagram are quite popular these days. Brands run various contests to engage more customers and attract more Instagram users towards the brand.

The exciting giveaways that come along with the contest drive the user’s interest to participate in the contest with great enthusiasm.

Brands can run branded hashtag contests that allow users to post their pictures with the brand’s dedicated hashtag. This will help the brand to build awareness to a great majority and collect ample user-generated content, which can ultimately be used to promote the brand authentically.

4. Use Instagram’s Inbuilt Marketing Tools

Instagram consists of a variety of in-build Instagram marketing tools that can help the brands effectively market their products. These include

Polls- it allows the brands to get the majority percentage of the followers about the product, its quality, various services, and much more. Brands can add two points to compare to know about the views of their customers.

Reaction slider- to know about the users’ reaction about a particular product or service, as to how much do they love the quality.

Q&A- to know the customers’ exact views and provide them with an option to interact with the brand.

5. Create A Shoppable Profile

Another great idea to market on Instagram is by creating Shoppable Instagram posts or shoppable profiles. This means adding purchase tags to the normal posts of your profile.

By adding shoppable tags to the posts, you can display product specifications, product descriptions, product prices, and much more with the post, along with an easy checkout process.

With shoppable Instagram posts, you can allow the customers to shop for the product without even leaving their page. This triggers the desires of the customers and provokes them to make a purchase.

6. Use Stories To Capture User’s Attention

Instagram stories are the undeniable pause for the Instagram users because of their location in the profile. These Instagram stories are the most creative way to marketing your brand on Instagram.

The eye-catching filter and the compelling themes make this tool a perfect way for marketers to reach out to a larger audience and influence them to engage with the brand.

Brands can either run their sponsored ads via Instagram stories, showcase their shoppable post on it or even add a link to their shoppable profile on it.

7. Add An Appropriate Link In Bio

Your bio is the most important place of your Instagram profile that displays your brands and reflects its objectives. It is important to create an attractive and authentic bio that can attract new visitors to your profile in just one read.

To make your bio interesting, you can add a link to your shoppable gallery so that you do not need to add different links every time with the product/post. This will provide the customers with an easy way to search for your shoppable profile and discover the products easily.

8. Use User-Generated Content

User-generated content is the most authentic content that creates a trustworthy image for your brand. By utilizing this content for your Instagram marketing, you can build better and trusted relations with your followers and trigger them to make a purchase.

Brands can use this user-generated content with the sponsored ads or can add shoppable tags to this UGC to create a Shoppable UGC gallery on their Instagram profile. This will help the brands to boost conversions and sales.

9. Collab With The Famous Influencers

Influencers many times open the doors for increased product views and accelerated sales for the brand.

Online marketers can partner with social media influencers to increase the products’ reach and expand the awareness around the brand.

This influencer marketing will help the brands to roll their promotions to a wider audience and influence them to follow your brand and even provide sales.

10 . Be Consistent With Your Activities

Consistency is the key to success, as success is a process and not just a one-day event. You need to perform regularly to build a strong online market image.

It is important to post regularly on social media in order to remain in the feeds of your followers, or else they will switch to the next option.

Also, keep in mind to post at the same time every day, which usually depends on your targeted audience’s geographical location. Also, try not to post much as many posts from the same profile often leads to unfollowing the brand on social media.

Top Instagram Marketing Tools

1. Taggbox Commerce

Taggbox Commerce is an amazing tool that can help you collect user-generated content and convert it into shoppable posts by adding shoppable tags to the products/posts.

With this tool, you can customize your shoppable post and shoppable gallery and moderate the feed you are about to exhibit on your Instagram profile. Therefore, it helps your brand boost user-engagement and display social proof to them, thus allowing them to purchase without hovering anywhere else.

2. Iconosquare

A tool that provides you with advanced analytics to enhance your brand’s performance on Instagram and keep track of engagement, reach, follower growth, and much more.

With this tool, you can even schedule your post so that it can be published automatically, and the features like user tagging and geolocations help the brands to ensure that the post is rolled out to the targeted audience at the right time.

3. Instagrowth

With this tool, you can strategize your marketing plan and can target the right audience and market on Instagram. It helps you know the accounts related to your brand that people follow and allows you to like and comment on these accounts with customized messages.

Also, in accordance with your competitors and the hashtags your followers use, this tool follows 400 new accounts daily and unfollows the irrelevant ones to keep your profile stable and clean.

As a result, you can maximize your reach to a wider audience, which in turn increases the number of likes on your posts.

Conclusion

Instagram is the new market place for all the marketers and a most trending hangout place for all the shoppers. This makes this platform an important page of your entire marketing plan in 2021.

To boost your sales and conversions on this platform, choose the best-suited ideas for your brand and leverage them now.