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8 Ecommerce Ideas On TikTok That Helps In Winning Your Business

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September 20, 2021

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TikTok, from its very beginning, is booming with its excellent features, which impresses lots of people. A video range in TikTok is about 15 to 60 seconds longer. Through this TikTok field, owners are finding more marketing tactics to reach their products. Yes, TikTok is also the platform of marketing, where some consider them as an entertainment area. At the start, the video emerged with a feature where you can lip-sync the existing vocal. Day by day, it turned up as an eCommerce site where people can buy or sell their products. 

In 2019, it began with the testing of the e-commerce links within specific clips. With the development of on-platform selling tools, it integrated with Shopify to display products via ads. 

The below practices will help your business if you are a TikTok merchant. Let’s get started on the perspectives without delay:

1. Introduce Yourself On TikTok

TikTok is a very personable app. In the case of businesses, it shines well with proper content delivery. The first and foremost stage must be a good introduction. Have you heard the quote “First impressions are the lasting ones,” creating the first impact on the audience? The first post must tell audiences why you are into TikTok.

First posts let the people take notice of you. However, self-introduction along with the intro of business is an essential factor. Talk about the company, products, and all the struggles you came along the way in developing the business. People mostly love the content for its realness instead of scripting the new ones. 

2. Show-off Orders

Another way to get good engagement is by using your TikTok bio. TikTok bio is helpful to introduce your brand and products to your audiences. Bio is the first thing people will notice when you enter any social media. Business orders lay upon the fact called order management. Here is where you track the customer’s demands. 

Showing up orders includes packing orders, accepting orders, picking them, and finally shipping. The first stage of order management is where the TikTok customers can place their orders—receiving the TikTok orders from customers and collecting payment. Fulfill customer’s order by three primary stages called picking, packing, and shipping.

Picking orders in TikTok consists of retrieving items from the warehouse. Once you pick up the products from the warehouse, pack them and ship them to the TikTok customers. 

3. Package An Order

Learn how to pack a product elegantly. It might include sending items to customers or even mailing a birthday wish. When you are involved in doing something better, create it professionally. Packaging is the way TikTok customers will get to know how you treat them. The proper response makes an impact on people. 

If you are a small business owner, you can write up some quotes by thanking the customers. Always create an impression among the TikTok customers, so they get back to you. TikTok small businesses work well as people continuously lie on the field. A necessary amount of TikTok packing posts could accordingly enhance the viewers. 

4. Encourage Viewers To Shop Your Small Business

The goal of the marketing must be selling the products to the audiences. Product promotion is the primary factor that increases TikTok followers count by showing customers that your products exist. However, there are prominent elements in promoting a new product on TikTok. They are as follows:

• Offer TikTok Customer With A Preview

Your trustable customers are the main factor for the business. Loyal customers are not the ones who buy only products but also promote them on other networks. An exclusive preview may be in any form as an online tour, pre-launch party, or demo. 

• Generate A Special Introductory Offer

Rather than preferring the announcement of the new product, also add some introductory deal. These deals can be discounts, pricing, reduced bundle rate, voucher or a coupon, or even a free exchange. Another way is just offering a gift for every referral. 

• Make Use Of Google My Business

Through google business profile, you can promote your product or service. The first way is through google my business posts. With the help of the GMB dashboard, you can navigate to the posts tab. Through the dashboard, you can create offers or “what’s new” posts. 

5. Share Product Information

TikTok can share the product information through the CTA in your profile. When the customers love the product, they might share it with others. A complete guide to your product must enhance the rate of your customers. Add branded hashtags if you want the customers to get noticed about the product. One of the most effective ways to sell products is through hashtags.

TikTok hashtags make your products noticeable through the discovery page. Generate your brand hashtag and share it with the audience. Along with hashtag challenges, TikTok can gain credibility for your product. A specific brand keyword can take you to your brand videos. To place the content on TikTok For You Page, first, optimize authentic content.

6. Take A Tour

Provide the audience with an exclusive glimpse before the product’s launch. This way can create excitement within the audience. Workspace tours are a common concept where people love to show off their space. When you have no idea of explaining the product, choose a tour. Taking audiences to the personal workspace might enlarge the TikTok customers. 

Tour may also include a home office, an external workspace with employees. Another idea is filming the employees who work for your products. People love the emotional sense concepts, which can work well in businesses. Another way is “a day in the life,” which schedules all your activities in a day. 

A day in life videos can also include backstage performances and funny bloopers, which might blow up with TikTok viewers. 

7. Leverage TikTok For Shopify

The Shopify app itself has more features on it. This Shopify guide you to sell the products on TikTok. Here are some of the notable features on TikTok Shopify combo: 

TikTok campaigns – Campaigns are designed to target audiences. Create the ad campaigns and track the ad performance in one place.

Video template tool – As the name suggests, this tool generates video ads using a template. TikTok templates can be existing photos, logo assets, or texts.

Targeting audiences – TikTok lets you target audiences based on gender, age, and location.   

One-click pixel – TikTok pixel is the concept which allows you to track the performance of the campaigns. These analytics drive traffic to the upcoming campaigns.

8. Throw A Giveaway

TikTok app has younger audiences who are called Gen Z, age of 16-24. An effective way to run the business is by running a TikTok contest. TikTok contests require two considerations, one understanding what kind of content plays well on TikTok. Only the content decides the engagement rate. The second one is TikTok’s community guidelines. 

Plan a contest to ensure that the business has the best chances for success. Partnering with TikTok, which is quite expensive, is the measure taken for big brands. Hiring an influencer is an excellent option to run your TikTok businesses with increased reach. Offer pricing to spread the word organically. Also, try to notice the difference between the contest and a challenge. 

How Can You Promote Ecommerce Store On Tiktok?

Once you connect to the TikTok channel, start creating content that helps in promoting your products. The below mentioned can promote your Shopify store on TikTok. 

1. Embed feeds on your website – You can fall into genuine advertising when you regularly showcase UGC on the TikTok feed. Embedding provided on sites can build trustable customers to your brands. 
2.  TikTok paid to advertise – TikTok content has specific specs to follow like image files, video files, brand name, ratio, duration, and ad description. 
3. E-commerce link to bio – Every TikTok bio allows you to add a website link. Link in the biography is a great tactic to guide users to the content and increase sales. 

Final Gesture

Business deals can serve as a data-driven approach in the list of competitors. Knowing the statistics and their analytics can guide you through a successful journey. Complete analytics can inform more changes to a business which provide insights, Hoping the above eight measures lead to a successive business campaign.