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10 Good SEO Practices that Can Boost Your Website’s Exposure

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March 4, 2022

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In this digital age, new sites pop up on the web all the time, continually increasing the competition for better rankings and traffic. Furthermore, during the coronavirus pandemic in 2020, the e-commerce industry experienced unprecedented growth, with its global retail trade share jumping to 17% from 14% in 2019.

Hence, it would be smart to take advantage of this surge and be more aggressive in increasing your business website’s exposure. This is where search engine optimization (SEO) enters.

SEO is an umbrella term for webmasters’ techniques to improve the odds of their sites performing well in search engines like Google. Whether your website is hosted on a dedicated server or a shared VPS, you should use SEO to ensure it appears at a high rank on the results page when someone enters a search query.

The following tips will not ensure excellent placement, but they can help you gain exposure and traffic. Before discussing the techniques, let’s tackle why having an SEO strategy is important for your business.

The Importance of Having an SEO Strategy

It’s crucial to devise and follow effective SEO tactics to put your business ahead of organic search results, increase traffic, and boost user engagement. Skipping this marketing strategy may lead you to commit mistakes that can harm your business.

Here are some other advantages of having an SEO strategy:

• Consistent SEO improves the user experience of your website.
• It helps with increasing brand visibility.
• It can boost the number of website visitors since organic search is the most popular traffic source.
• It can assist you in keeping up with Google’s search algorithm improvements.
• It aids in building reputation and trust as a brand.

SEO Techniques for Increased Traffic and Website Exposure

Develop content based on primary and secondary keywords

Keyword research is at the core of any effective SEO campaign. Quality content is constructed around primary and secondary keywords, and understanding how to insert them effectively will help you usher in leads to your website.

The main focus of any landing page should be your primary keyword. It should be a strong explanation of whatever the website is about and relate to what your business does. One of the goals of your content other than providing valuable information should be to highlight these primary keywords.

Secondary keywords are words connected to the main keyword but go into further detail. You’ll likely enhance your search rank by integrating these supplementary keywords in your text, but in a way that reads organically.

Follow an on-page SEO checklist

On-page SEO, or optimizing certain portions of your website, is crucial for increasing page ranks. Concentrate on improving your on-page SEO for page elements such as:

• Title page
• Meta description
• Header tags and subheads
• URL

Utilize your preferred keywords in the above parts of your most popular pages to indicate to help search engines rank your content to related keyword searches. Consider using SEO tools to help you optimize on-page SEO, taking the guesswork out of the equation, such as Ahrefs Keyword Explorer.

Make use of short, descriptive URLs

There are several non-technical techniques to optimize your on-page SEO efforts. For example, how you organize the URLs for your content can boost your SEO rankings and is pretty simple for somebody just starting in SEO. A good URL should:

• Utilize keywords: Your URL should contain one or more keywords you want to target.
• Be simple and easy to understand: Good URLs appeal to the human eye and make it simple for users to understand what the webpage is about at first glance.
• Be clear and concise: Shorter URLs are better. Limit them to 60 characters or less. Many search engines are incapable of processing lengthier URLs, which can cause you to fall further down the search page.

Study your competitors

SEO professionals understand how crucial it is to stay updated to be on top of their competitors. This, however, necessitates more than just reading their articles and monitoring their activity on social networking sites.

You can use a competitor analysis tool to monitor what your competitors are doing right and where you can do better. Simply choose the keyword type you wish to explore, such as organic keywords, and you’ll see a side-by-side comparison of these sites based on keyword, rank on SERPs, and other factors.

Knowing how you compare to the competition allows you to modify and direct your inbound marketing and content strategy to stay ahead of the competition. This enables you to prioritize changes for specific keywords you wish to rank for.

Make sure your content is search engine-friendly

The words you use are crucial, but so is how you format your content. While you want your material to be relevant, easy to read, and user-friendly, you should also consider customizing your formatting to search engines. Apart from using relevant keywords, you should format headings and subheadings in your content so that search engines can interpret it and you may enhance your organic search ranks.

It is also important to consider how you arrange your content, including your words and paragraphs. Typically, sentences should not be more than 20 words, and paragraphs shouldn’t appear like blocks of text.

Use internal and external links

Everything you link to in your material is critical when it comes to optimization. Internal links take visitors to other website pages, whereas external links take them to other web pages and sources. By employing a successful internal linking strategy, you may retain visitors to your website for a longer period.

Furthermore, the quality of external links matters. It would help to double-check your external links before including them to ensure that you are not referencing low-quality information. Websites with substantial traffic that frequently offer authoritative, relevant information to your business are excellent external linking resources.

Bump up your word count

When creating content, it’s critical to provide high-quality, relevant, and useful pieces. This helps search engines better understand your content and put it in front of the ranks to address the user’s search inquiry. It also establishes that you’re an expert on a subject and should be rated higher. The higher the word count and informative the content, the more keywords and backlinks you can use.

However, avoid making your piece overly long unnecessarily. You can learn exactly what high-ranking competitor material looks like and the ideal content length for your target term by using a template tool for SEO content or analyzing your competitor’s high-performing content pieces.

Use social media to your advantage

To stay on followers’ radars and maintain interaction on social media, routinely schedule posts to be published on your social media channels. Numerous tools are available to create social media calendars and keep track of published and unpublished postings.

One technique you can do is include sharing buttons in your blog articles so that your viewers can immediately and easily share your content with their following without leaving your page. Creating shareable, personalized graphics is one of the best methods to encourage readers to share your content.

 Invest in SEO tools

As you progress and develop a deeper sense of how SEO works, we recommend that you start investing in SEO tools. Many basic SEO tools are free, with the opportunity to purchase for more in-depth analysis—the greater your understanding of your search traffic, marketing strategies, and bounce rates, the better.

Consider upgrading to tools like SEMrush, Ahrefs, and Moz Pro. Paid SEO tools can analyze your website’s page load speed, online presence, keyword ranking and research, and customer activity in great detail.

In Conclusion

These techniques are simply the tip of the iceberg when it comes to search engine optimization, but they’re a great place to begin. Hopefully, these suggestions will serve as an excellent starting point for making your online presence more accessible and user-friendly.

If you’ve already started your SEO journey, the ideas above might serve as a checklist to help you keep your strategy relevant and efficient. Finally, remember that placing well in search engines takes time, so be patient as you implement these ideas to your website.